Social media has been known to connect people from all across the world in order to spread ideas and conversations to others. It would thus make sense for why social media is a very important tool for businesses to use in order to gather a specific targeted audience. This is where Instagram Stories comes into play. This mode of communication has been running since 2016, and with its fun and creative format, Instagram Stories can help grow engagement, build brand new awareness, and even drive sales for businesses. With over 500 million daily users, Instagram Stories is a great way to access new and old customers, ensuring that a business’s brand continues to grow and sell to as many people as possible.
An Instagram Stories post runs for 24 hours and helps start conversations between customers and the business, all the while humanizing the brand with real-time feedback from the targeted audience. Having such a powerful tool, a business would only need to create an eye-catching post that people will become interested in seeing more of that business’s products. One of the ways to establish this kind of following is done with one click polls. Just as the name states, one click polls are designed to have viewers choose between two options and click on whichever one the viewers prefer. An example of a type of poll question could be: buy this item or the other item. Both items would be shown on the viewer’s screen, allowing the viewer to give the business a quick understanding of what the targeted audience likes or doesn’t like from the choices provided. This will ultimately display a stronger sense of community between the business and the customers as well. Some other ways of provoking more engagement are: emoji slider stickers, question stickers, quiz stickers, chat stickers, and going “Live” on Instagram.
Another great way to bring more viewers to a business’s post is through hashtags and locations tags. These two simple add-ins will allow more possibilities for viewers who are interested in a specific business to see the post. This will also increase the reach a business can achieve when looking for potential customers. An Instagram Stories post can have up to ten hashtags, one being a clickable hashtag sticker that can lead a viewer straight to the business’s homepage. With this being said, it is very important to post consistently for the targeted audience to eventually find and follow the business. While this may appear to be overwhelming, there is a way to plan and schedule a week’s worth of posts in one sitting through the app Later. With a tool like this, creating a post every day does not appear to be an impossible task.
Overall, in order to establish a loyal and worldwide reach of customers belonging to a business’s targeted audience, Instagram Stories is a great way to easily meet this goal from the work of a few clicks and strategy.
