In the field of digital marketing, one cannot overstate the benefits of Adobe. Evidenced by both the company’s track record and ubiquity, its applications are versatile enough to handle any marketing project with precision and grace. In particular, the five Adobe products listed below are some of the most useful software a digital marketer can have in their arsenal. They are:
First released by Adobe Inc. in 1999, Adobe InDesign is a publishing and typesetting application. It is specialized toward creating periodical publications, posters, and print media by those who focus on graphic design or production art. In more recent years, furthermore, it has become able to create digital publications ranging from digital magazines to beautifully designed eBooks. Leading digital marketers thus make frequent use of its features for creatively-formatted ad copy in online magazines, company websites, and various forms of shared social-media.
Adobe Photoshop, first created in 1988, is the premier graphics editor application, designed to create and edit images and save them in varying formats. The software has the noteworthy distinction, in fact, of having become the industry standard in not only graphics editing but digital art as a whole. Digital Marketers in particular rely on it as an almost essential industry tool for its projects and goals, employing the images it creates in advertising campaigns for client websites, online publications, e-mail newsletters, and other digital media.
Adobe Premiere Pro is a timeline-based video editing application created in 2003. Typically used for professional video-editing, it can import video, audio and graphics, as well as create new, edited versions of video. It becomes a highly useful tool for marketing, though, when employed to create video advertisements. Online video platforms such as Youtube and Dailymotion, and even social media services like Facebook and Twitter, can be used to share and distribute video marketing for a number of different ad campaigns.
Adobe Illustrator is a vector graphics editor first developed by Adobe Inc. in 1985. Unlike its sibling program Photoshop, it composes and edits vector graphic images and saves them in formats such as EPS, PDF, WMF, and so on. This differing capability makes Illustrator more suited than Photoshop for tasks related to page layout, typography, logos, and certain kinds of animation or diagrams. Digital Marketers can therefore employ it to similar ends as in Photoshop, but with the intent of sharing and distributing advertising images that only Illustrator is equipped to create.
Adobe Spark is a suite of media applications for mobile and web developed by Adobe Systems. It comprises three separate design apps – Spark Page, Spark Post, and Spark Video. In terms of function, Spark Page is a storytelling app for the iPad, while Spark Post and Spark Video are a social graphics and video app, respectively, for the iPhone and iPad. Consequently, these applications can reach mobile audiences in ways that would not be possible on traditionally formatted websites, making it a valuable addition to any digital marketer’s arsenal.
InDesign, Photoshop, Premiere Pro, Illustrator, and Spark are all excellent Adobe products. More than that, though, they are excellent tools for digital marketers who hope to excel in a dynamic, ever-changing industry.
