Graphics can come in many forms including photographs, video, illustrations, and animation. Using graphics in social media does not have to be challenging or time-consuming because there are apps available. It is important to keep the users in mind when creating graphics for social media channels. Also, using graphics effectively will increase search engine rankings. People can search for both images and keywords related to social media posts. The sheer amount of apps can be overwhelming, but there are ten apps that stand out.
Most apps for creating social media graphics are either inexpensive or charge a fee for the service. Furthermore, the apps will be available on iOS, Android, or both. The first recommended app would be Canva. This app is user-friendly, available on iOS and Android devices, and is free to download. The impressive features of this app include the ability to drag-and-drop artistic flyers, posters, presentations, and social media posts. Spark Video is another app worth looking into. It was created by Adobe as a free tool to customize videos with original graphics and themes and gives the option of purchasing themes from Adobe’s library. The Crello app bears resemblance to Canva, but also gives the option to animate posts. Crello is available on iOS and Android devices and is free to download. Lumen5 is ideal for businesses writing blog posts on a regular basis. This app creates a customizable video from blog posts by taking graphics and text from them. Quik was developed by GoPro as a free tool to transform short videos and individual graphics into a longer movie narrative. Another advantage to Quik is the availability on both phones and desktops.
The next five apps can be tailored for specific social media channels. Fastory is a paid service geared towards startups and agencies. This app works with Instagram, Snapchat, Twitter, and Facebook stories to provide branded images, games, articles, etc. Available to download on the Apple App Store is Story Slicer. For a fee, Story Slicer makes editing videos less time-consuming and is compatible with Instagram, Whatsapp, VK, and Facebook stories. To help boost engagement with social media posts, there is Apple Clips. This app enhances short videos with eye-catching special effects, text, and animated captions. A free starter plan is available for users of Adobe Premiere Rush, which provides tools for color, motion graphics, audio, and more. The final app is CutStory for Instagram Stories (iOS), which is free to download. In order to meet the requirement of 15 seconds per clip, CutStory will edit a longer video and make it more appealing to viewers.
While there are many options to create graphics, these apps have been proven to increase visibility on social media. Apps make it easier to focus on business needs rather than the traditional process of editing videos, creating illustrations, or drawing animation. With so many built-in editing tools in an app, social media posts can now look professional without needing an expert.
