Having a running website for your business that garners a lot of traffic can be the difference between reaching interested customers and failing within the first couple of years. As search engines become smarter at identifying spam and low-quality content; simply publish a well-designed website and waiting for traffic to flow in is no longer an option. For that, you need to optimize your website for search engines, also known as Search Engine Optimization (SEO.)

Whenever people hear about SEO, they immediately think about stuffing their website’s copy, alt tags, images, and URL with highly-searchable keywords. In moderation, this could boost your website’s SEO, but there are more steps to take nowadays, some more complicated than others, but all just as important in boosting your business website’s SEO.

1.Optimize for Website Speed

How long your website takes to load matters a lot in the SEO game. Google Algorithm ranks a site differently depending on how fast the website loads. You can speed up your website by minimizing the size of images used, unnecessary code in the background, and older versions of extensions — in WordPress websites. Also, loading speed affects ranking indirectly by increasing the bounce rate, which results in less traffic overall.

2.Optimize for Mobile

Mobile SEO is the process of optimizing your website for mobile and tablet users. The Google Algorithm now favors mobile-friendly websites and gives them a boost in ranking, since almost 60 percent of Google searches are done using a smartphone or tablet.

Most WordPress themes include a mobile version of the site for this exact reason. However, if you have an independent website and work with a web developer, it’s crucial to ask for a mobile-friendly website. This increases both your search engine ranking and traffic while decreasing your bounce rate.

3.Get an SSL Certificate

An SSL Certificate is a guarantee for your website visitors that your site is safe for them to browse and doesn’t contain any malicious malware. Due to its importance to users, search engines, including Google, boost the ranking of websites that have an SSL Certificate over those who don’t, whether they handle private user information or not.

4.Publish Long-form High-Quality Content

For any business to survive and thrive on today’s internet, it needs to invest heavily in content marketing. That includes video tutorials, podcasts, infographics, but most importantly, blog posts. In addition to gaining customer trust, a well-written and SEO optimized blog post boosts the overall SEO of the website.

Most content that ranks on the first page of Google for any given keywords is over 1500 words. Meaning that a handful of long-form and high-quality posts that garner the attention of an audience are more than enough to get your website a spot on the first page of almost any search engine.

5.Link Building

Backlinks, similar to an SSL Certificate, prove that your website is trustworthy, but this time using social proof. Link Building is the process of increasing your website’s authority, and therefore ranking, by getting do-follow links from reputable sites back to yours. By far, Link building is the most effort-intensive and time-consuming SEO boosting tip on this list, but it offers the most results that last a long time and don’t need much updating.

Constant Growth is Necessary

SEO is constantly evolving, and your website needs to grow with it. As search engines change their algorithms of what they define as a credible website and what’s spam, you need to immediately switch your approach to SEO before losing valuable traffic and ranking.

Workspace Digital Author

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