Augmented reality marketing (AR) can be used to create effective, eye-catching ad units, brand advertisements, and captivating digital retail showrooms. The use of AR provides consumers with relevant, personalized, and memorable shopping experiences, the right stage for optimal customer attraction. It is a fascinating digital marketing tool that will only increase in popularity now that most consumer devices are AR-enabled and 5G networks are becoming the norm. Strategically crafted computer-generated sensory input, such as video and graphics, will entice customers, drawing attention to your products or services while laying the foundation for ongoing relationships.
AR in Marketing – 2020
AR is picking up in steam and expected to grow exponentially during 2020. The following trends are apparent:
- AR development will continue to become more accessible and affordable.
- webAR, or webXR, will become more common, enabling end-users to experience AR from a URL rather than separate applications.
- Consumers will continue to expect and seek out opportunities to try products and services virtually before buying. When they buy, they will do so with more confidence.
- AR will provide ongoing customer engagement and customer service opportunities.
- AR will yield a higher return on investment compared to print ad campaigns.
- AR will increasingly be used in conjunction with artificial intelligence leading to smart recommendations for other products the consumer may want to consider.
How to Get Started Using AR
Once a marketing vision plan is developed, AR marketing experiences can be developed using AR Software Development Kits (SDKs). Some examples of marketing industry-recognized SDKs are Apple’s ARKit, Amazon’s Sumerian, and Google’s ARCore and WebXR. Important aspects to consider when selecting an SDK are their effectiveness at 3D object tracking, their precision at image recognition, and their incorporation of simultaneous localization and mapping (SLAM).
Let the professionals at Workspace.Digital help you develop an AR marketing plan that gives consumers the product or service interaction they crave.
