Facebook Ads has been a dominant strategy for most successful marketers. Despite a growing list of competitors in the social media space, Facebook’s user base increases each year, with more updates to further its capabilities and attract a wider audience. But what exactly is driving the top advertising trends on Facebook? Here are the top stats on Facebook ads you need to know in 2018.
General Facebook Stats
- According to a SocialFlow study, Facebook organic reach dropped a massive 52% in 2016 and has fallen even more in 2018.
- Facebook gets over 8 billion average daily views.
- Facebook is the Number One Platform for Adults. In the U.S. alone, 68% of adults use Facebook.
- Based on a generational standpoint of Facebook users, 81% of adults are between 18 and 29, 78% of adults between 30 and 49, 65% of adults between 50 and 64, and 41% of adults 65+ use Facebook.
- Brands are more likely to reach a global audience with Facebook, as Facebook supports more than 70 languages, and Facebook users in the U.S. and Canada account for just 11% of the world’s population of monthly active users.
- 44% of Facebook users “like” content posted by their friends at least once a day.
- A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 billion images are shared each day
- The optimal length of a Facebook post – 40 characters.
- Human attention span is around 8 seconds. Shorter posts are better than longer.
- Best days to post on Facebook – Thursday and Friday.
- Best time to post on Facebook – 6-8 am & 1-4 pm.
Facebook Video Stats
Facebook is one of the top players in the social media video landscape, with over 100 million hours of video watched every day.
- People are five times more likely to watch video daily on a smartphone than on desktop.
- 43% of users would like to see more videos from marketers.
- Live content drives three times more engagement on Facebook.
- Only 15% of Facebook videos are watched with sound. The other 85% of Facebook users watch videos with the sound off
- Captioned video ads can increase video view time by an average of 12%
- 80% of users are annoyed when videos auto-play sound, and it gives them a negative impression of your brand.
Facebook Advertising Stats
Advertising on Facebook is simpler, but not easier. There are more than 4 million advertisers with just an average click-through rate of 0.9%, so brand presence must work hand-in-hand with your ad strategy.
- Mobile advertising represented approximately 89% of advertising revenue for the fourth quarter for Facebook, up from 84% of ad revenue for the same quarter in 2016 and up slightly from 88% in Q3.
- Ad prices on Facebook have increased By 247%
- Facebook captured $8 billion of the total advertising revenue in 2015
- More than 70% of advertisers are from places other than the United States.
- Purchase decisions of 47% of Millennials are influenced by social media.
- Total digital ad spending might reach $100 billion by the year 2020.
- 93% of marketers use Facebook advertising regularly, which is roughly 3 million businesses that use Facebook to market their business.
- Images account for 75-90% of Facebook advertising effectivity/performance.
- The most effective length for an ad title on Facebook is four words, and 15 words for a link description
- Research from Facebook discovered that 47% of the value from your ads is attained in the first three seconds of the video.
- 20% of Facebook’s Mobile Ad Revenue is from Instagram. As Instagram continues to grow, Facebook’s potential revenue through the platform may increase even more.
- The Average CPC for Facebook Ads Is $1.72, and Average CTR for Facebook Ads is 0.9%. If your average CPC is much higher than your industry average, it could be a sign you need to make some tweaks to your campaigns. If you’re on the low end, you’re probably on the right path.