Augmented reality is an interactive, computer generated reality that recreates your surroundings and adds enhanced computer-generated objects wherever you turn your screen. AR has limitless potential for creating new worlds, scenarios, and situations. One of the first and most widely known AR games was Pokémon Go. Users of the Pokémon Go app were able to live a dream come true as a Pokémon trainer by catching Pokémon in their own towns.
While AR can be used for games it has so many more uses that aren’t as widely known. Companies like Ikea and Lowe’s have developed their own AR apps which allows users to see if furniture will fit where they want to put it before they buy it. Dulux Visualizer is an app that allows you to test paint colors and how they look in your house without the hassle of comparing thirty different paint chips.
As helpful as those apps are, there are real world benefits to the use of augmented reality technology. Research on how to use AR in the medical field have shown that it would not only help with something like nurses finding veins easier but it would allow surgeons to have a sort of x ray vision that would help them to navigate surgeries with more precision. Likewise, this technology can be used in teaching medical students the anatomy of the body in 3D.
There is one more use for AR that needs to be mentioned. The American military is using AR technology in the goggles of soldiers in order to allow them to see better what is happening on the battlefield and to identify allies from enemies.
AR has unlimited potential and can be used in just about any company in some way or another. AR allows a 3D virtual creation of a company’s product which would help them to see any manufacturing flaws that would need to be addressed before it was made and sold. Not only that but it is able to create 3D advertisements on brochures, billboards, flyers, and in the front window of a store. Technology that would allow a company to connect with its clients, face to face, in 3D, is on the brink of being a widely used system. Understanding AR and how to use it is the key to keeping a company up to date and accessible.
It can be difficult to understand how to begin the process of incorporating AR into your company but the first step is understanding the effect it can have on society.
