Have you ever wondered what makes your favorite social media and streaming app so engaging? Believe it or not, there is an exact science to their methods which is defined as “App Stickiness”.
The majority of apps today that have been extremely successful in their space have mastered making their product sticky. This term “app stickiness” is used in the marketing and technology world to describe how engaging the app is to targeted consumers. Not only has the app have to be engaging, but it should have the uncanny ability to constantly bring customers back to the app for more.
There is an app for almost any product or service you can think of. This could be hundreds or thousands but no one really knows how many apps are out in the digital space. The average person may use 10-30 apps in a week. There is something that makes these apps stick out. I will use Instagram for an example. For a person that has an account with Instagram, you will receive multiple notifications and updates. These updated attracts current members to keep logging into the app to stay intoned to what is going on. Instagram is constantly improving their product as well, this helps with engagement. Sometimes you have to keep reinventing yourself to keep your customers engaged and keep your app stickiness up.
There are a few metrics you can utilize to check your engagement. You can check to see how many people are engaging with your app and how long their session time is. There are several apps like churn you can check out for your individual marketing strategy.
