Video marketing, which is incorporating videos into your business’s marketing strategy is a foolproof way to draw attention from potential clients and it’s easy to see why. Video is one of the most flexible and engaging marketing mediums available. Most social media platforms give users the ability to upload and share video content of various lengths and styles. On YouTube, you can find videos that are several hours long, and there are still merits to the seven-second clips the now-defunct Vine popularized a few years back. With so many options to choose from, which types of video are best suited for your business’s needs? Here are several different kinds of videos you should consider creating to promote your company.
Sizzle videos, one form of video marketing, are short 1 to 2-minute clips that provide viewers with a quick summary of a product or service your company offers. They frequently use music, motion design and voiceovers to grab your audience’s attention. Think of a sizzle video as a movie trailer for your business; it draws potential customers in without giving away all of your organization’s wonderful aspects. These types of videos are best suited for social media channels like Twitter and Instagram, which put restrictions on the length of videos users can upload.
Instilling trust in your clients is key when crafting a successful marketing strategy. Expert videos are 2 to 5 minutes in length and are frequently formatted as interviews with industry figureheads and influencers. This type of video allows your customers’ most pressing questions to be answered in a professional manner. These videos are best reserved for your company’s website, Facebook or LinkedIn.
Customers want to see the mechanics and success of whatever they are buying before they make a purchase. Publishing videos demonstrating how a product or service your company offers on various social media channels not only draws the attention of potential clients, it also makes your staff look knowledgeable
The only people customers trust more than professionals are others who have had great experiences with your company. Testimonials are videos that further instill trust in potential buyers by having past customers speak on your business’s behalf. Because these videos are about as lengthy as expert videos, they would be better suited for social media channels that allow for longer video uploads.
Video montages or recap videos give your following a glimpse into your company’s work culture by documenting social events or parties held in your offices. These videos are especially easy to record during the holidays when all sorts of festivities are taking place.
See which social media channels your company relies on most for engagement and cater your videos to the needs and wants of customers that use those networks. There’s a cornucopia of video lengths and styles to choose from when it comes to promoting your business, so be sure to have fun and experiment when you first venture into the world of video!
