It’s no secret that social media has become one of the best tools for marketing, reaching millions of people within seconds of posting. The struggle can be choosing the right platform and understanding how different aspects of social media marketing boost your own following. One main benefit to including social media into your business marketing strategy the attention it brings to your business.
Over the past couple of years, Instagram has made incredible advances towards working with brands, companies, and businesses to assist in creating features that will benefit all parties involved. Last year, Instagram added a business profile option. This new profile face has additional contact and location features, not available with the typical Instagram profile. These new features allow for the audience to quickly get in contact with you, view your product, or be directed to your website.
Overall, Instagram is a platform that has the capability to reach millions of people, and can seriously transform the way you market your company. Here are 20 reasons why you should consider adding Instagram to your business marketing strategy, and some tips and tricks to keep your audience engaged:
1. Instagram has 500 million monthly active users… and counting!
2. Users share an average of 95 million photos and videos per day!
3. 80% of Instagram users are from outside of the U.S.
According to International Business Times, Instagram is estimated to bring in $1.53 billion in global mobile ad revenue in 2016, which would be a 144% increase year-over-year and would amount to 8.4% of Facebook’s global mobile ad revenue.
4. Instagram is used by 48.8% of brands and that number is only growing!
5. Top brands post nearly 5 times per week on Instagram.
Companies are quickly learning that consistency is everything. Being regular about posting reminds your audience that you’re out there, increases your chances of getting noticed, and helps you gain more followers.
6. 60% of the top brands on Instagram use the same filter for every one of their posts.
For someone visiting your business’s profile for the first time, the page will look more put together, professional, and therefore credible, when it is organized. For example, Desenio, an online poster and print store, keeps it’s Instagram page uniform by implementing the same type of editing on all the photos and featuring their products in modern spaces.
