There are hundreds of social media platforms out there that professionals can use to market their business. In these ever-changing times, it is very important to be ahead of the curve and find out which of these apps are on the rise in order to maximize the exposure of marketing campaigns. With that in mind, here are four up and coming social media platforms marketers should watch or use.
TikTok: TikTok is a video-sharing social media platform owned by ByteDance. The app is used to create short dance, lip-sync, comedy and talent videos. With over 800 million active users worldwide, TikTok is currently one of the most popular social media platforms on the market. TikTok has become an internet sensation and is a surefire way to get more eyes on your brand’s marketing campaigns.
Caffeine: Created by a team of former Apple designers, Caffeine is an up and coming social broadcasting platform. Similar to Twitch, Caffeine mainly focuses on broadcasting content for gaming, entertainment and the creative arts. Users on Caffeine can create live broadcasts for friends and followers, where viewers are able to respond and interact in real-time with comments and emoji reactions. Caffeine aims to rise above the crowded streaming landscape by expanding the platform’s content beyond gaming. The company has raised over $146 million from lead investors like Fox, Andreessen Horowitz, and Greylock Partners and is looking to attract more viewers and creators than Twitch by expanding into sports and entertainment spaces.
Vero: Vero is a photo-sharing app with no ads, no data mining and no algorithms. This platform has emerged as an alternative to Instagram as viewers can share a variety of content including photos, music, TV shows, movies, books, and links. Users have the option to decide who can see each of their posts by choosing between the four categories of close friends, friends, acquaintances, or followers. Vero is worth watching as an up and coming photo sharing platform, especially considering its attraction to users migrating from Instagram.
Steemit: Steemit is a blockchain-based blogging and social media app loosely modeled on Reddit. The main difference between Steemit and Reddit is that Steemit rewards users with the cryptocurrency STEEM for creating and engaging with content on the platform. Users get paid on Steemit when they create content that gets upvoted and when they upvote the content of other users. In the words of the company, “Steemit has redefined social media by building a living, breathing, and growing social economy – a community where users are rewarded for sharing their voice. It’s a new kind of attention economy.”
All four of these up and coming social media platforms are worth watching closely for businesses looking to expand their brand. Today, marketers must stay up to date in the always evolving social media landscape. It’s hard to predict which new app might become the next big thing.
