A business is only as good as its marketing. After all, no one is going to buy the best product/service if they didn’t know it existed in the first place. While traditional marketing was limited by ad space and air time, that’s not the case for social media marketing. And Twitter marketing shines, in particular, in comparison to other platforms.
Unlike other social media platforms, 85 percent of Twitter users say that they feel more connected to brands after following their Twitter. Also, 67 percent of users are more likely to buy from a business they follow there. To grow a large and interactive following on Twitter, you’ll need the usual: an on-brand profile photo and header, along with an SEO optimized bio that isn’t too stoic.
There are many ways to speed up the process of getting followers and marketing your business to the right people. That includes:
1. Tweet at the Right Time
Each social media platform has its own audience, meaning they have different ‘rush hours.’ While you need for your tweeting patterns to feel as natural as possible, according to SproutSocial, you should focus your tweets on weekdays, especially Wednesday to Friday, from 9 a.m. to 2 p.m.
2. Use the Right Hashtags
Twitter’s most prominent feature is its short tweets and carefully thought-out hashtags. Using the right hashtags allows your tweet, and therefore your business account, to reach new people interested in what you do. Also, this’s the perfect opportunity to take advantage of already trending tags, like current events or holidays.
3. Engage with Influencers
Take full advantage of the “social” in “social media” by redirecting traffic and followers from influencers in your niche back to you. Start by commenting on their tweets, replying, and retweeting. Slow does it.
By working with someone that people already trust and building a solid relationship with them, you develop social proof and credibility. Also, this almost guarantees getting a chunk of their followers when they see the two of you interacting on a regular basis.
4. Interact with Other Users
Interacting with users is different from interacting with influencers. It involves brief interactions with potential clients to make an impression. Always like people’s replies to your tweets and try to reply as much as you can. This is the part that builds trust between your business and Twitter users, increasing the possibility of them becoming your clients.
5. Use Paid Twitter Ads
Paying for something will almost always get you results faster and better than working your way up free-of-charge. Using Twitter ads or “Sponsored Tweets” allows you to reach a wider audience with a profile that matches your ideal client. In 2019, it was found that paid Twitter ads increase engagement by 23 percent proving the effectiveness in twitter marketing.
