Usage of social media has soared over the past few years and recently more businesses are using it for generating brand engagement, after all, Twitter is ranked as one of the leading social networks worldwide based on active users. Used both personally and in business, Tweets can become viral overnight. Before venturing into the world of Twitter, check out these 10 Interesting Twitter Facts.
Twitter Facts
- There are a total of 3 billion accounts created, with 330 million monthly active users.
- Journalists make up 6% of verified accounts.
- An average of 6,000 Tweets are tweeted per second! That means there are over 350,000 tweets sent per minute, 500 million tweets per day and 200 billion tweets per year.
- 8% of US companies with 100+ employees use Twitter for marketing.
- 77% of Twitter users feel more positive about a brand when their Tweet has been replied to.
- 92% of companies Tweet more than once a day, 42% Tweet 1-5 times a day, and 19% Tweet 6-10 times a day.
- 54% of users surveyed by Twitter reported that they acted after seeing a brand mentioned in Tweets (including visiting their website, searching for the brand, or retweeting content).
- Infographics shared on Twitter get 832% more retweets than images and articles.
- Although Twitter is known for its hashtags, they did not invent them. Hashtags have been used since 1988 and appeared on Twitter in 2007. Hashtags are used to lump together related tweets, which is very useful when it comes to learning specific content and finding influencers and customers.
- The 140-character limit is because 80% of active users access the site through mobile phones.
Final Thoughts
With these ten Twitter facts, it now makes sense why so many businesses are flocking towards the social media platform as there is so much potential with Twitter. Whether it is generating brand engagement, retweeting relevant articles or engaging with influencers and potential customers, Twitter can make a huge impact on business.
